Callum Armstrong
Social Entrepreneur & Content Marketing Coach
Callum Armstrong
Social Entrepreneur & Content Marketing Coach
Hi šI'm a social entrepreneur with a background in building companies, creating marketing content that converts, developing remote marketing teams, and empowering environmental conservation.What I love about being in business, is that we have the opportunity to build the future we want to live in - and be rewarded for doing so.To me, the future is one with a healthy natural environment, protected by communities that not only care, but have the resources to make a meaningful difference.That's why I got into business in the first place: to use commerce to help the environment.I also help companies to turn their websites into 24/7 customer-getting machines through our coaching programme over at Paste & Publish.Does this resonate with you? If so, let's chat.
Callum Armstrong
Social Entrepreneur & Content Marketing Coach
Current projects
Paste & Publish - content marketing coaching provider. We help B2B service companies to attract their ideal clients online through effective content marketing that educates them upfront.
The Reforestation Fund - charity to help protect and enhance NZ's unique biodiversity. Using content creation to attract awareness, volunteers and funding for community-driven environmental projects.
Improve Your Business - a value-packed, 3 minute fortnightly newsletter that helps small businesses to get better results through immediately actionable advice.
Past projects
The Boho Store - wellness store located in Tauranga City and online. I helped to commercialize Boho over a period of 12 months, resulting in over 500% revenue growth, a physical retail store, and thousands of new customers. Exited March 2022.
MÄnuka Essentials - personal care brand that uses East Cape mÄnuka oil as a key ingredient. 50 cents from every product sold goes to The Reforestation Fund. I developed this brand from the ground up. Exited May 2023.
MÄnuka Sensations - a sub-brand of MÄnuka Essentials that sells bulk native plant extracts B2B and a select range of essential oils and blends B2C. Exited May 2023.
Callum Armstrong
Social Entrepreneur & Content Marketing Coach
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